Re-Engineering the Package Holiday Business

Major European tour operator groups have been developing and installing new systems and corporate networks as well as links between these and other information and reservation systems in the travel and tourism industry during the most recent years. It is argued that these new system strategies are a key part of overall strategies to re-engineer their business activities both in the production and distribution of package holidays, in particular through the assembly and sale of new types of packages, to reduce threats imposed by technological developments and to cater for changed customer demand. It is likely that these re-engineered activities will secure the position of these tour operator groups not only in the short, but also in the long-term.